Video: 4 Common Website Mistakes
If your website isn’t getting the results you want, watch this video and we will talk you through 4 of the most common website mistakes.
If you’re making these mistakes on your website, don’t worry, they are easy to fix and could see your conversion rates skyrocket! Building a website can be a confusing and frustrating experience, and whether you build it yourself or spend thousands of dollars to get a custom-built site from a top developer, it can be hard to know if you are getting it right.
Video Transcript:
Hi everyone! Building a website can be a confusing and frustrating experience. And whether you build it yourself, or spend thousands of dollars to get a custom-built site from a top developer, it can be hard to know if you're getting it right. If your website isn't getting you the results you want, keep watching and I'll talk you through 4 of the most common website mistakes I see. If you're making these mistakes on your website, don't worry, they're easy to fix and could see your conversion rate skyrocket. Now, if the purpose of your website is to generate leads, you shouldn't be including anything on the main part of your website that doesn't serve that purpose, which leads me nicely to mistake number 1. Too much information that doesn't serve the purpose of the website. If I were to look at your website today, would I see any of the following? Lots of menu buttons. These are asking your customer to invest more time and effort to find what they're looking for, plus they are often a distraction from your core message. What about scrolling header photos? These are just plain annoying. I get halfway through reading the text and they skip to the next one. Choose an image or video that captures your value proposition, or visualizes an aspirational future for your customers, and lead with that. What about lots of text about your company history? It may well be a great story but your prospective customer isn't interested in that yet. They are looking for a product or service that solves their problem. Mistake number 2: No clear statement of the frustrations that you help to resolve for your customers. When I search for a product or service, the best way to capture my attention is to tell me how you're going to solve my problem, resolve my frustration, and help me win the day. Unfortunately, most websites either make us search for this info, or they exclude it completely. It may seem obvious to you, but your customer needs to be told in clear and simple terms how you're going to help them. Mistake number 3: No direct call to action. Salespeople have been making this mistake for years, and marketers are just as guilty. They forget to ask for the sale. Salespeople lose customers to the competition because of it, and marketers fail to covert website visitors because they are not making it crystal clear what they want them to do. This is the easiest one to fix. Put a brightly coloured button on your website with a direct call to action on it, such as buy now or schedule a call. The key here is to keep it direct and don't be passive. I'm more likely to engage with you if you make it super easy for me to do so. Mistake number 4: No transitional call to action. Not everyone that lands on your website is ready to buy now, or even schedule a call. Many website visitors are just doing their research before they decide to talk to or engage with you or buy anything for that matter. When someone lands on your website and they aren't ready to buy or engage yet, you need to include a transitional call to action so that you can capture their attention. This should add some value, give something useful away, and in return, they'll be willing to give you an email address or phone number. And these are called lead magnets. If you're looking for inspiration, check out my lead magnet ideas video, where I'll walk you through 5 types of lead magnet, so you can find one that's right for your business. If you're making some or all of these mistakes on your website, investing time to fix them could see your bounce rates reduce, and your conversion rates increase significantly. If you'd like help clarifying your message and creating an effective website, email me on Matt@OneZebra.com, and I'll be happy to help. Good luck!