If you need to turn website visitors and social media activity into leads, you should consider replacing your newsletter sign up, with a lead magnet.
A lead magnet is a content asset such as an eBook or Quiz, that gives your target customers something of value, some of your knowledge or expertise and helps them resolve a frustration or get ahead in life somehow.
Now, if you’re not sure where to start, watch this video where we share 5 lead magnet ideas to capture your customers attention and grow your business.
- Hi everyone! Do you have a newsletter signup on your website? If you only have 30 seconds to spare right now, let me tell you this, nobody wants to read your newsletter. If you need to turn website visitors and social media activity into leads, you should consider replacing your newsletter signup with a lead magnet. A lead magnet is a content asset such as an e-book or quiz that gives your target customers something of value, some of your knowledge or expertise and helps them resolve a frustration or get ahead in life somehow. Now, if you're not sure where to start, keep watching, and I'm going to give you 5 lead magnet ideas to capture your customers' attention and grow your business. Number 1: Create an e-book. Capture your expertise in an informative guide that will appeal to your audience and potential customers. Think about some of the frustrations that your customers face, the challenges they face. Think about the questions you frequently get asked. Identify a model, process or system your customers would find useful, and capture it in a magazine style, 2 to 3 page guide. Make sure you write an engaging title and have an eye-catching cover. And then make it available on your website in return for an email address. Number 2: Record an expert interview. Do you have experts in your business that your clients would value insight from? Is there a specific challenge being faced by your industry right now? Or are you connected to industry thought leaders that would be happy to be interviewed? Capturing an interview and then offering your audience access in the form of a video, or perhaps inviting people to a webinar are all great ways of generating potential leads. Again, ensure it's valuable enough that someone is prepared to give you an email address in exchange for access. Number 3: Offer a free trial. If it's relevant to your business, give your customers an opportunity to experience your product or service at no cost and with no commitment. This removes their risk and increases the chances of converting them into a long-term customer. Number 4: Build a scripted chatbot. These pop-up on your site, offering a series of choices to your target audience, guiding them to the content or answers that they are looking for, and making it as easy as possible for them to buy or schedule a call with your team. Scripted chatbots are actually much easier to create than you think. And if you want your site to be really interactive, create a chatbot that also highlights your lead generating e-book, and then integrate this with your lead generation software to create a seamless customer experience. Number 5: Build an interactive calculator or quiz. This could be an ROI or risk calculator, it could provide recommendations based on their answers. As long as it provides some insight and value to your customers, they will be willing to exchange their email address for the results. When you have your lead generator, make it available on your website and also promote it to your target audience through email marketing, social media, and your sales team. You'll also want to look into the right lead generation software to automate this process. If you'd like help writing the content for an e-book or building an interactive chatbot, email me on Matt@OneZebra.com and I'll be happy to help. Good luck!