LAUNCHING A NEW PRODUCT?
MOVING INTO NEW MARKET TERRITORY?
DOES YOUR BRAND NEED A REFRESH?
Are you battling to control how your audience perceives your brand message?
Do you want to inspire greater brand advocacy amongst your employees?
Is it frustrating that your customers don't see the genuine value your brand has to offer?
We have worked with brands such Walt Disney, Sky TV and PepsiCo to develop Brand Thinking that is the basis for stronger, more effective and more efficient Marketing Planning.
YOU OPERATE IN A NOISY WORLD, WHERE STANDING OUT IS TOUGH.
INVEST IN BRAND THINKING NOW.
AVOID WASTED MARKETING DOLLARS LATER.
A CONSISTENT MESSAGE
We'll help you define a clear message that reinforces your brand value and delivers improved targeting and efficient ROI. This is about having a point of consistency across all forms of communication (website, social, PR and internal engagement)
POSITIVE BRAND IMAGE
People buy brand ideas that are a positive reflection of themselves. Developing your brand thinking builds a greater connection with existing customers, strengthening loyalty and repeat business
FIT FOR PURPOSE
To understand your brand meaning is to know that your marketing will be more relevant, effective and set a tone that creates the legacy of a connected brand with loyal advocates.
Your Marketing Guides
Tyler Powell, CEO
“Our website and e-mail marketing was confusing for potential customers and we weren’t generating enough new leads. Matt advised us on our marketing content strategy, and we now have website content, e-mail campaigns and videos that are helping us successfully generate more new customers"
Chief HR Officer
“Steve is an astute commercial leader who understands people and brands. He has a solid mix of strategy capability, relationship building and is results orientated”
Simon Hambley, CEO
"I have worked with Steve for a number of years over a variety of marketing and communication projects. He is one of the best marketeers that I have worked with. He has the ability to articulate in a very clear way the essence of a strategy so that everyone is clear on the way forward"
HOW IT WORKS
We’ll guide you through a review of the competitive landscape, industry drivers, customer journeys and category best practice, so we can form an unbiased external perspective of your current situation.
We will then distill these insights into a selection of target ‘territories’ and agree which offers the strongest competitive potential for your business or product.
Next, we’ll work these ideas into the central components of your brand; The Idea, Brand Positioning, Brand Hierarchy and a Clear Narrative.
Finally, we'll work with you to build and execute the relevant assets and a content strategy that inspires customer loyalty, encourages employee advocacy and ensures you leave a legacy.